Digital Marketing & SEO
Beginner to Advanced Online Marketing with AI Tools 2026
SEO, Social Media, Google Ads, Facebook Ads, Email Marketing, Funnel Building — All Powered by AI
What you'll learn
check_circleMaster Search Engine Optimization (SEO) — rank websites on Google page 1
check_circleRun profitable Google Ads and Facebook/Meta Ads campaigns
check_circleBuild and grow social media accounts across all major platforms
check_circleCreate high-converting sales funnels and landing pages
check_circleMaster email marketing with automation and AI-powered sequences
check_circleUse AI tools for keyword research, content creation, and ad optimization
check_circleAnalyze campaign performance with Google Analytics and marketing dashboards
check_circleBuild marketing chatbots and automated customer journeys
check_circleStart a digital marketing agency or freelance practice
check_circleEarn ₦500,000-₦3,000,000/month as a digital marketing professional
Course syllabus
1. Week 1: Digital Marketing Landscape & AI Tools Setup
5 lessons
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Understand the 2026 digital marketing ecosystem. Set up essential tools: Google Analytics 4, Google Search Console, Semrush/Ahrefs (free tiers), ChatGPT for marketing, and social media management tools. Define target audiences and buyer personas.
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Digital Marketing in 2026 — The AI Revolution
40m Free preview
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Setting Up Essential Marketing Tools
50m Free preview
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Understanding Your Target Audience
45m
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Marketing Strategy Framework
50m
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Practice: Audit a Nigerian Business's Marketing
45m
2. Week 2: SEO Fundamentals — On-Page & Technical SEO
5 lessons
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Get websites to page 1 of Google. Learn keyword research (with AI tools), on-page SEO (title tags, meta descriptions, header tags, URL structure), technical SEO (site speed, mobile-friendliness, schema markup, XML sitemaps).
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How Google Works — Crawling, Indexing & Ranking
50m
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Keyword Research with AI Tools
55m
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On-Page SEO Optimization
55m
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Technical SEO Audit
55m
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Practice: SEO Audit a Real Website
50m
3. Week 3: SEO Advanced — Off-Page, Link Building & Local SEO
5 lessons
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Build authority and rank higher. Master link building strategies, guest posting, broken link building, HARO, brand mentions, and local SEO (Google Business Profile optimization, local citations, review management).
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Link Building Strategy & Techniques
55m
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Guest Posting & Outreach with AI
50m
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Google Business Profile & Local SEO
50m
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Brand Mentions & Digital PR
45m
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Project: SEO Campaign for a Local Business
50m
4. Week 4: Social Media Marketing — Strategy & Organic Growth
5 lessons
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Build audiences on every platform. Instagram (Reels, Stories, carousels), Facebook (Groups, Pages), Twitter/X (threads, engagement), LinkedIn (B2B marketing, thought leadership), TikTok (viral content creation).
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Instagram Marketing Strategy
50m
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Facebook Marketing & Groups
45m
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LinkedIn B2B Marketing
50m
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TikTok Marketing & Influencer Collaboration
50m
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Practice: Create a 30-Day Social Media Plan
45m
5. Week 5: Google Ads — Search, Display & Shopping
5 lessons
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Master Google's advertising platform. Set up campaigns, write compelling ad copy with AI, select keywords, manage bids, create ad extensions, optimize Quality Score, and track conversions. Manage real budgets.
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Google Ads Fundamentals & Account Setup
55m
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Search Campaigns — Keywords & Ad Copy
55m
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Display & Video Campaigns
50m
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Campaign Optimization & Bid Strategies
50m
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Lab: Run a Real Google Ads Campaign
55m
6. Week 6: Facebook & Instagram Ads (Meta Ads)
5 lessons
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Build profitable social ad campaigns. Audience targeting (custom, lookalike, interest-based), ad creative best practices, A/B testing, pixel setup, retargeting, campaign budget optimization, and scaling strategies.
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Meta Ads Manager & Campaign Structure
55m
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Audience Targeting Mastery
50m
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Ad Creative That Converts
55m
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Retargeting & Scaling Campaigns
50m
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Lab: Launch a Facebook/Instagram Ad Campaign
55m
7. Week 7: Email Marketing & Marketing Automation
5 lessons
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Build and nurture email lists. Set up Mailchimp/ActiveCampaign, create opt-in forms, write welcome sequences, segment audiences, A/B test subject lines, automate nurture campaigns, and drive sales via email.
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Email Marketing Strategy & Setup
50m
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List Building & Lead Magnets
50m
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Email Copywriting with AI
50m
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Automation Sequences & Segmentation
55m
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Project: Complete Email Marketing Campaign
50m
8. Week 8: Sales Funnels & Landing Page Optimization
5 lessons
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Convert visitors into customers. Build high-converting landing pages, create lead magnets, design marketing funnels (awareness→interest→decision→action), use AI for copywriting, and optimize with heatmaps and A/B testing.
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Marketing Funnel Design
50m
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Landing Page Creation & Optimization
55m
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AI Copywriting for Conversions
50m
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Heatmaps, User Testing & CRO
50m
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Project: Build a Lead Generation Funnel
55m
9. Week 9: Content Marketing & AI Content Strategy
5 lessons
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Create content that drives traffic and sales. Blog strategy, video marketing, podcast basics, infographics, content repurposing, editorial calendars, and using AI to produce 10x more content without sacrificing quality.
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Content Marketing Strategy
50m
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Blog & Article Marketing
50m
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Video Marketing & Podcasting
50m
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Content Repurposing with AI
45m
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Practice: 30-Day Content Marketing Plan
45m
10. Week 10: Analytics, Tracking & Data-Driven Marketing
5 lessons
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Measure everything. Master Google Analytics 4, UTM tracking, conversion tracking, build marketing dashboards, calculate ROI/ROAS, customer lifetime value, and make data-driven campaign optimization decisions.
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Google Analytics 4 Deep Dive
55m
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UTM Tracking & Attribution
50m
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Marketing Dashboard Creation
55m
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ROI Calculation & Budget Allocation
45m
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Practice: Complete Marketing Analytics Report
50m
11. Week 11: AI Marketing Automation & Chatbots
5 lessons
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Automate your marketing machine. Build chatbots with ManyChat/Tidio, set up marketing automation workflows, use AI for audience segmentation, predictive analytics, personalization, and multi-channel campaign orchestration.
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Marketing Automation Fundamentals
50m
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Chatbot Building — ManyChat & Tidio
55m
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AI-Powered Customer Segmentation
50m
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Multi-Channel Campaign Orchestration
50m
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Lab: Build a Complete Automation System
55m
12. Week 12: Agency Building & Client Management
5 lessons
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Launch your digital marketing agency. Find and pitch clients, create service packages, price your services, manage client campaigns, report results, scale with SOPs, and build a business earning ₦2M+/month. Final project.
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Starting a Digital Marketing Agency
45m
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Client Acquisition & Sales
50m
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Client Delivery & Reporting
50m
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Scaling Your Agency
50m
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Final Project: Agency Launch Plan
55m
Requirements
- A computer or smartphone with internet access
- Social media accounts (personal is fine — we'll optimize them)
- ₦5,000-₦20,000 for ad testing budgets (optional but recommended)
- No prior marketing experience required
- Willingness to learn and experiment
About this course
Every Business Needs Digital Marketing — Be the Expert They Pay ₦500,000+/Month!
There are 40 million businesses in Nigeria and less than 5% have a proper digital marketing strategy. That's a massive opportunity — and AI tools are making it easier than ever to deliver incredible results.
This course transforms you into a complete digital marketing professional who can drive traffic, generate leads, and increase sales for any business. You'll master SEO (get websites to page 1 of Google), social media marketing (Instagram, Facebook, Twitter, TikTok, LinkedIn), paid advertising (Google Ads, Facebook/Meta Ads), email marketing, funnel building, and analytics — all enhanced by AI tools that multiply your productivity.
AI-powered marketing is the future: Learn to use AI for keyword research, content creation, ad copywriting, audience targeting, email sequences, chatbot creation, and marketing automation. You'll do in 1 hour what traditional marketers take a week to accomplish.
Practical focus: You'll run REAL campaigns, manage REAL ad budgets (even with ₦5,000), and generate REAL results you can show to clients.
₦100,000
person Fatima Ibrahim
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Live Zoom classes · recordings to rewatch · certificate on completion
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